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Expert advice and opinions

  • Does selling by owner save you money?

    Of course it does. There are tens of thousands of dollars involved in real estate transactions and selling your home yourself will save a huge chunk. And letting your potential buyers know that they will not have to pay real estate commissions makes your property more attractive.  Selling FSBO (“for sale by owner”) can save you […]

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  • 10 Commandments for Sellers

    Yep. We’re going a little religious on you. We’re talking about the religion of Real Estate. Whether you’re getting ready to sell now or some time down the road, it’s best you learn these rules and make them a part of your being. Because selling your home by following the 10 Commandments will quickly get you […]

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  • Seller’s Bill of Rights

    Listing your home for sale can be an amazing experience or a total nightmare, but unfortunately you won’t know how you’ll feel until after you’ve signed on the dotted line.  No matter your motivation or price range and regardless of whether you list your home with us or another real estate company, we believe there […]

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  • Should I wait until spring to sell?

    I get this question all the time:  “When is the best time to sell our home?” And my answer always is, “When the time is right for you.” If you’re like most people around here, you’re programmed to think that spring is the best time to sell a home in southeast Michigan, with summer running […]

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  • The biggest pricing mistake most sellers and agents make when selling a home

    While the quantity of sales of a pack of gum in the grocery store checkout line might be greater if priced at 99¢ versus $1.00, it doesn’t work in the housing market. And now that home buyers are doing so much of their searching on their own, you cannot afford for your home to be missing from their […]

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  • It’s our technology that gets you the best price

    It was about a year ago when Rod and I began talking earnestly about building a real estate company backed by the technology we’d created for banks that was proving so effective in the marketplace. It’s no secret that our biggest customer is PNC Bank, and they use our OfferSubmission system exclusively to negotiate the […]

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  • Why I contribute to RPAC, the Realtors Political Action Committee

    For those that know me, I hate politics. I personally think the two-party system has way outlived its usefulness.  I cannot stand when our legislators vote along party lines instead of looking hard at legislation and voting for what is right. But I do recognize that our elected officials- from either party- have a tough […]

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  • I was just being honest. Get serious or get off the market.

    The other day I had the unfortunate opportunity to show a home to one of our seller clients that seemed, on paper, to be an ideal fit for their needs. It was one of several we were scheduled to see that day, and unlike the others, for this listing there was no lockbox…meaning we had […]

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  • Let’s meet for coffee.

    People tell me that selling a home is ranked right up there with buying a car or visiting the dentist; it pretty much sucks. I disagree.  But I do understand why folks feel that way. Stepping into a car dealership puts you on defense right away.  You know they’re trying to sell you…not just the […]

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  • Because auctions set records, that’s why.

    It’s been about a month now since we opened our doors to the public, and I’m honestly amazed at the reception in the marketplace for our auction-style home selling process. What’s even more incredible is that I’ve spoken to several agents in town who want to refer their sellers to us; sellers that have had […]

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