What’s in a name?

When we were initially considering the launch of a consumer-focused real estate brand, we were all over the board.

We could have kept the name Homesource, Realtors® which would have been easy.  We could have used the same lawn signs and kept the same website.

We spent time discussing other names, but they couldn’t convey the truly revolutionary difference between what we’re doing now and what we were doing then.

Let’s face it, in my own local market there are hundreds of real estate companies and thousands of agents.  And they’re all competing for the same business.

I’ve done deals with many of them.  Some excellent, some not so good, but most of them work for a company with a nationally-recognized name or a long-established local history. They all work with both buyers and sellers and they all do the same thing: sell houses pretty much the same way it’s been done since the 1960s.

I’d considered going the franchise route when I first got into real estate, but they all seemed the same to me.  As someone in the business I couldn’t distinguish the difference between Century 21, Re/Max, Keller Williams or Coldwell Banker.  What did they all mean?

To be honest, I’m still not sure.  And if they all seem the same to me, what does the typical homeowner think?

We named our company SellerNation because we work for sellers. And I don’t want anyone for a minute to think we don’t.  Everything we focus on is designed to make selling a home a better experience for the seller.

We get the seller the highest possible price on their own terms. We get their home sold as quickly as possible.  We don’t tie sellers to long-term listing agreements. We’re efficient and we’re accessible.

SellerNation.  Because we work for sellers. Better than anyone.